The End of “Cookie-Cutter” Search (Google SGE & GEO)

For twenty years, the internet had a social contract. Publishers created content, Google indexed it, and in exchange for organizing the world’s information, Google sent traffic back to the publishers. It was a symbiosis that built the modern web. In Q1 2026, that contract has officially dissolved. The wide-scale rollout of Google’s Search Generative Experience […]