Many businesses have big goals, but they often struggle to achieve them because there is a gap between their plans and the everyday tasks. A company might have a clear vision, but if employees don’t understand how their work is contributing towards the goal of the company then progress will be slowed down. This disconnect can also demotivate the employee because they don’t see the bigger purpose of their work.
One common reason for this issue is that people working on specific projects don’t always see the direct impact of their efforts. For example, a team might be improving a website or automating a process, but they might not realize how these tasks help the company grow. If they knew that a better website could lead to a 10% increase in customer retention, they would be more engaged. When employees understand why their work matters, they become more creative and find better ways to reach the goal.
A better way to achieve goals is by deviding them down into smaller steps and tracking progress regularly. Instead of focusing only on the final result, companies can focus on smaller targets along the way. This keeps teams motivated and ensures that everyone stays on the right track.
Example if some one want to lose wait 40 kg in a year, which might be feel like big and huge target, but instead of that if that person set a goal to lose 3.5 kg per month it can boost up his confidence and its also easier to target the one year goal and also can be done by planning healthy meal , regular exercise etc..
The same idea applies in business. Let’s say a hotel booking company wants to do the booking system in fully automation mode. Instead of waiting for some time frame to pass and hoping for the best, they should set a smaller goal first—like automating 50% of bookings within a year. To reach that goal, they can also take even smaller steps, such as understanding customer preferences, simplifying booking forms, and introducing a chatbot. Each small step will take you towards the goal.
At GfK, we used this to measure progress and adapt to changes. Every two months, we review our goals, check what has changed, and adjust our strategy if needed. This helps us to respond to any challenge quickly . By focusing on evidence-based changes and ensuring accountability,we found the great way to achieve the goal
The best part of this way of working is that it allows individuals and teams to see how their work fits into the bigger picture. Everyone knows exactly what their role is and how their contributions help the company succeed. Breaking down large goals into smaller, measurable steps keeps teams focused, motivated, and able to adapt when necessary.while it may take time but the result is accurate.
To put it simply, success comes from setting clear goals, breaking them into smaller tasks, tracking progress, and making changes when needed. This way, businesses can turn their plan into reality, and employees can stay engaged, knowing their work has a meaningful impact. By following this approach, companies can achieve their goals more effectively and also accurately and create a more motivated and productive team.
