How Pharma CIOs Can Use Big Data Techniques to Improve Drug Safety

How Pharma CIOs Can Use Big Data Techniques to Improve Drug Safety

Avanmag
By Avanmag
4 Min Read

Pharmaceutical companies prioritize the safety of their products to protect patient well-being and mitigate regulatory risks. Significant investments go into testing drugs, monitoring their effects post-market, and ensuring compliance with agencies like the FDA and EMA. However, even safe and effective drugs can interact in harmful ways when combined unknowingly, leading to drug-drug interactions (DDIs). These interactions account for over 30 percent of all adverse drug reactions, with nearly 60 percent of the U.S. population taking at least one prescription drug and 15 percent taking more than five. As the population ages, the likelihood of DDIs continues to rise, contributing to emergency department visits, drug failures, and market withdrawals. Preventing DDIs is essential for patient safety, healthcare efficiency, and financial stability, making it a key concern for CIOs in the pharmaceutical industry.

The role of pharmacovigilance (PV) is to monitor drug effects and detect adverse reactions. Pharmaceutical companies are increasingly adopting proactive PV to identify potential safety issues early in the drug discovery process. CIOs play a critical role in implementing in silico (computer-simulated) systems to predict DDIs during drug development. However, this presents significant challenges due to the lack of universal standards for data input and analysis, making it difficult to ensure reliable predictions. The complexity of DDIs extends beyond traditional pharmaceuticals, encompassing interactions with food, herbal medicines, and alternative therapies. Chinese medicine, for example, contains multiple chemicals with diverse biological properties, adding another layer of complexity. Pharmaceutical companies often use disparate IT systems that lack interoperability, further complicating efforts to consolidate DDI information into a single, comprehensive resource for doctors and patients.

Big data techniques are emerging as a powerful tool for uncovering previously unknown DDIs. By applying text and data mining, along with advanced big data analytics, researchers can detect hidden interactions. One study analyzed the FDA’s Adverse Event Reporting System using sophisticated algorithms to identify DDIs that prolong the QT interval, a heart condition that can lead to fatal arrhythmias. These predictions were validated against electrocardiogram data from electronic health records (EHRs), leading to the discovery of eight drug pairs that increase the risk of acquired long QT syndrome (LQTS), which had not been previously recognized.

Real-world data plays a crucial role in enhancing drug safety. EHRs provide valuable insights by documenting patient evaluations, prescriptions, and post-treatment monitoring. Whether a potential DDI becomes an actual health risk depends on factors such as age, gender, and concurrent medications. Accurate EHRs, combined with systems capable of mining this data, enable pharmaceutical companies to identify and mitigate DDIs more effectively. Beyond EHRs, informatics-driven approaches are being tested to integrate multiple big data sources, including social media, and leverage machine learning for improved analysis. However, these techniques remain difficult to implement due to the need for deep analytics expertise and the ongoing challenge of data standardization.

Pharmaceutical CIOs anticipate a future where standardized DDI data is compiled into a universally accessible resource. Until that becomes reality, they must focus on improving pharmacovigilance with available technologies. Drug safety is critical to both patients and manufacturers, requiring the adoption of innovative approaches to enhance the efficiency and accuracy of DDI monitoring and prediction. By leveraging big data, real-world evidence, and advanced analytics, pharmaceutical companies can take proactive steps to safeguard patient health and ensure regulatory compliance.

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