TikTok Shop Launches Digital Gift Cards to Close the E-Commerce Loop

TikTok has successfully convinced Gen Z to buy everything from “Pickle Sweatshirts” to luxury handbags. Now, it wants them to buy money. In a move clearly designed to challenge Amazon and eBay during the critical post-holiday season, TikTok Shop has officially rolled out digital gift cards. While this sounds like a standard retail feature, for […]