Google-backed Glance is rewriting the rules of digital fashion with the launch of Glance AI, a cutting-edge app that’s transforming the way consumers discover and shop for clothes. In a bold leap forward for fashion technology, the app lets users generate personalized outfit recommendations using just a single selfie—ushering in a new era of hyper-personalized, AI-driven style. By analyzing facial features, body types, and personal preferences, Glance AI crafts curated looks from a catalogue of over 400 global brands, including favorites like Zara, ASOS, and Ajio.
What sets Glance AI apart is not just its accuracy or aesthetic appeal, but its unprecedented ease of use. Forget endless scrolling and indecision—the app offers a streamlined experience where users can try on outfits virtually and make purchases within just a few taps. This frictionless journey from discovery to checkout is what makes the platform not just innovative, but genuinely useful in everyday fashion choices. It’s fashion discovery, reimagined for the speed and simplicity of modern mobile-first lifestyles.
The technology behind Glance AI is as ambitious as its vision. Developed entirely by Glance’s team in Bengaluru, the platform represents a significant technical breakthrough. Where similar services often require a series of photos from multiple angles, Glance AI achieves remarkably accurate styling outputs from a single selfie. This not only makes the user experience more intuitive but also slashes computational costs, enabling the kind of scale and efficiency needed for mass adoption.
Co-founder and CTO Mohit Saxena emphasizes that Glance’s innovation lies in its strategic use of foundational AI models. Rather than attempting to build large-scale models like GPT or Gemini from the ground up, Glance fine-tunes them to reflect Indian and global fashion sensibilities. Localisation, he explains, is key. By training the system on regional languages, cultural contexts, and aesthetic preferences, the app delivers results that resonate more deeply with diverse audiences—bridging the gap between global technology and local relevance.
This focus on context-aware fashion is already yielding impressive results. In the US, Glance AI has quickly amassed 1.5 million users, powering over 40 million style requests to date. These numbers speak to a growing appetite for personalized, AI-driven shopping experiences that don’t just tell users what’s available—but what works for them, specifically. And with plans to expand beyond fashion into categories like sneakers and home décor, Glance AI is poised to become a broader lifestyle companion, not just a clothing tool.
What makes Glance AI even more compelling is its seamless integration with mobile lock screens and ambient displays, turning idle screen time into moments of inspiration and discovery. It’s this ability to meet users where they already are—without demanding their time or attention—that positions Glance as a pioneer in ambient commerce. With a platform that is intelligent, adaptive, and beautifully simple, Glance AI isn’t just changing how people shop—it’s redefining how they think about style altogether.
