RollWorks, the B2B division of NextRoll, is gaining serious traction in the marketing technology landscape. Recognized in G2’s Fall 2023 Grid Report with leadership badges for Best Estimated ROI and Best Results in Retargeting, the company has positioned itself as a standout in account-based marketing (ABM) solutions. The recognition reflects the platform’s ability to deliver measurable performance outcomes for B2B marketers looking to target, engage, and convert high-value accounts with precision.
Capitalizing on this momentum, RollWorks recently unveiled a powerful new offering: the In-Market Account Finder—a free tool designed to help businesses identify accounts that are actively showing buying intent. In an era where timing is everything, this tool enables sales and marketing teams to focus on prospects that are not just a good fit, but also ready to engage.
The In-Market Account Finder leverages firmographic filters and intent data signals to surface sales-ready accounts from a vast database, providing actionable insights without requiring a subscription or complex onboarding. For startups and mid-sized teams often priced out of enterprise-grade ABM platforms, this tool levels the playing field—bringing sophisticated sales intelligence to the masses.
The company’s product suite, which includes advanced targeting, account scoring, and cross-channel engagement capabilities, has consistently helped B2B brands sharpen their go-to-market strategies. By integrating with leading CRM and marketing automation systems, RollWorks ensures a seamless flow of data and campaign orchestration.
RollWorks’ dual success—recognition for its ROI and practical utility, paired with continued innovation in freemium tools—underscores its mission to democratize ABM for growth-minded businesses. As marketing budgets tighten and conversion pressure mounts, platforms that can demonstrate both impact and accessibility will define the next generation of winners in the martech space.
With this latest rollout, RollWorks doesn’t just promise results—it delivers them.
